TY  - BOOK
AU  - Geer,John Gray
TI  - In defense of negativity: attack ads in presidential campaigns 
T2  - Studies in communication, media, and public opinion
SN  - 9780226285009 (electronic bk.)
AV  - JK2281 .G44 2006eb
U1  - 324.7/3/0973 22
PY  - 2006///
CY  - Chicago
PB  - University of Chicago Press
KW  - USA / Präsident
KW  - swd
KW  - Campaign management
KW  - United States
KW  - Advertising, Political
KW  - Political campaigns
KW  - Presidents
KW  - Election
KW  - History
KW  - Negativism
KW  - Political Science
KW  - Campagnes électorales
KW  - Gestion
KW  - États-Unis
KW  - Publicité politique
KW  - Présidents
KW  - Élection
KW  - Histoire
KW  - Négativisme
KW  - POLITICAL SCIENCE
KW  - Political Process
KW  - General
KW  - bisacsh
KW  - Verkiezingscampagnes
KW  - gtt
KW  - Presidentskandidaten
KW  - Wahlkampf
KW  - Präsidentenwahl
KW  - Verenigde Staten
KW  - Electronic books
N1  - Includes bibliographical references (p. [185]-194) and index; The need for negativity: an introduction -- Assessing negativity -- The information environment and negativity -- Evaluating character attacks -- Evaluating the content of negative and positive issue appeals -- Dragging the truth into the gutter? The news media, negativity, and the 1988 campaign -- Negativity, democracy, and the political system
N2  - Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other's views and qualifications, voters--and the democratic process--benefit. In Defense of Negativity, Geer's study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ad
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