Pink globalization : Hello Kitty's trek across the Pacific / Christine R. Yano.
Material type: TextLanguage: English Publisher: Durham [u.a.] : Duke Univ. Press, 2013Description: XIV, 322 S. : IllISBN:- 9780822353638 (pbk.)
- 9780822353515 (cloth)
- Hello Kitty 1974-
- Hello Kitty (Fictitious character)
- Pop-Kultur
- Globalisierung
- Exports -- Japan
- Character merchandising
- Globalization
- Japan
- Japan -- Commerce
- Kultur
- Kulturgeschichte
- Character merchandising
- Globalization
- ფიქტიური პერსონაჟები hello kitty - მარიონეტები
- იაპონიის კულტურა - პოპკულტურა - ისტორია
- გლობალიზაცია
- იაპონია - ვაჭრობა - ექსპორტი
- 306.3
- HF3826.5
- 15.80
- 15.07
- MS 1170
- 6,25
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
წიგნი | ეროვნული სამეცნიერო ბიბლიოთეკა 1 დარბაზი 5. კორპ. 1 | 008(52) (Browse shelf(Opens below)) | 2E65463 | Available | 2023-565001953413770 |
Includes bibliographical references and index
Preface : grabbing the cat by its tail, or how the cat grabbed me -- Introduction : kitty-Japan-global -- Kitty at home : Kawaii culture and the Kyarakuta business -- Marketing global kitty : strategies to sell friendship and "happiness" -- Global kitty: here, there, nearly everywhere -- Kitty backlash: what's wrong with cute? -- Kitty subversions: pink as the new black -- Playing with kitty : serious art in surprising places -- Japan's cute-cool as global wink -- Appendix. Sanrio and Hello Kitty timeline..
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