National Science Library of Georgia

Image from Google Jackets

Creativity in product innovation / Jacob Goldenberg and David Mazursky.

By: Contributor(s): Material type: TextTextPublisher: Cambridge : Cambridge University Press, 2002Description: 1 online resource (xiii, 224 pages) : digital, PDF file(s)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780511674464 (ebook)
Subject(s): Additional physical formats: Print version: : No titleDDC classification:
  • 658.5/7 21
LOC classification:
  • HF5415.15 .G598 2002
Online resources: Summary: Creativity in Product Innovation describes a remarkable technique for improving the creativity process in product design. Certain 'regularities' in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognised as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change. It has been successfully implemented through workshops in international companies including Philips Consumer Electronics, Ford Motor Co., Ogilvy & Mather Worldwide, Kodak, Coca-Cola and many others.
Tags from this library: No tags from this library for this title. Log in to add tags.
No physical items for this record

Title from publisher's bibliographic system (viewed on 05 Oct 2015).

Creativity in Product Innovation describes a remarkable technique for improving the creativity process in product design. Certain 'regularities' in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognised as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change. It has been successfully implemented through workshops in international companies including Philips Consumer Electronics, Ford Motor Co., Ogilvy & Mather Worldwide, Kodak, Coca-Cola and many others.

There are no comments on this title.

to post a comment.
Copyright © 2023 Sciencelib.ge All rights reserved.