| 000 | 01411nam a22003737a 4500 | ||
|---|---|---|---|
| 001 | 015890898 | ||
| 003 | Ge_NSL | ||
| 005 | 20221109081242.0 | ||
| 008 | 140508s2006 us ||||| |||| 00| 0 eng d | ||
| 020 | _a0132017733 | ||
| 020 | _a0131958674 (Instructor's manual) | ||
| 040 |
_aUkOxU _beng _cUkOxU |
||
| 041 | _aeng | ||
| 042 | _aukscp | ||
| 080 | _a379.85:658.8 | ||
| 100 | 1 |
_99 _aKotler, Philip, _cProfessor of International Marketing, _d1931- |
|
| 245 | 1 | 0 |
_aMarketing for hospitality and tourism / _cPhilip Kotler, John Bowen, James Makens. |
| 250 | _a4th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson Prentice-Hall, _cc2006. |
||
| 300 |
_axxi, 932 p : _bill ; _c26 cm. |
||
| 500 | _a"Pearson International edition." | ||
| 500 | _aAccompanied by: Instructor's manual with case guide / David Grulich. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aHospitality industry _xMarketing. _929957 |
|
| 650 | 0 |
_aTourism _xMarketing. _929958 |
|
| 653 |
_aტურიზმი _aმარკეტინგი |
||
| 700 | 1 |
_aBowen, John _q(John T.), _d1948- _eauthor _929959 |
|
| 700 | 1 |
_aMakens, James C. _929960 |
|
| 700 | 1 |
_aGrulich, David. _tInstructor's manual with case guide [to accompany] Marketing for hospitality and tourism, 4th ed. _eauthor _929961 |
|
| 942 |
_2udc _cBK |
||
| 948 | _escp | ||
| 999 |
_c12909 _d12909 |
||