000 01562nam a22003617a 4500
001 14423546
003 Ge_NSL
005 20170217141128.0
008 140522s2007 us ||||| |||| 00| 0 eng d
010 _a 2006049455
020 _a0131182404
040 _aDLC
_cDLC
_dDLC
041 _aeng
042 _apcc
050 0 0 _aTX911.3.M3
_bL49 2007
080 _a379.85:658.8
082 0 0 _a910.46068/8
_222
100 1 _aShoemaker, Stowe.
_930174
245 1 0 _aMarketing leadership in hospitality and tourism :
_bstrategies and tactics for competitive advantage /
_cStowe Shoemaker, Robert C. Lewis, Peter C. Yesawich.
250 _a4th ed.
260 _aUpper Saddle River, N.J. :
_bPearson,
_cc2007.
300 _axxv, 661 p. :
_bcol. ill., maps ;
_c28 cm.
500 _aLewis's name appears first on the earlier edition.
500 _aRev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000.
504 _aIncludes bibliographical references and indexes.
650 0 _aHospitality industry
_xMarketing.
_929957
653 _aტურიზმი -- მარკეტინგი
700 1 _930175
_aLewis, Robert C.,
_d1930-
_eავტორი
700 1 _930176
_aYesawich, Peter Charles,
_d1950-
_eავტორი
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2udc
_cBK
999 _c13077
_d13077