| 000 | 01562nam a22003617a 4500 | ||
|---|---|---|---|
| 001 | 14423546 | ||
| 003 | Ge_NSL | ||
| 005 | 20170217141128.0 | ||
| 008 | 140522s2007 us ||||| |||| 00| 0 eng d | ||
| 010 | _a 2006049455 | ||
| 020 | _a0131182404 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 041 | _aeng | ||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aTX911.3.M3 _bL49 2007 |
| 080 | _a379.85:658.8 | ||
| 082 | 0 | 0 |
_a910.46068/8 _222 |
| 100 | 1 |
_aShoemaker, Stowe. _930174 |
|
| 245 | 1 | 0 |
_aMarketing leadership in hospitality and tourism : _bstrategies and tactics for competitive advantage / _cStowe Shoemaker, Robert C. Lewis, Peter C. Yesawich. |
| 250 | _a4th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson, _cc2007. |
||
| 300 |
_axxv, 661 p. : _bcol. ill., maps ; _c28 cm. |
||
| 500 | _aLewis's name appears first on the earlier edition. | ||
| 500 | _aRev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aHospitality industry _xMarketing. _929957 |
|
| 653 | _aტურიზმი -- მარკეტინგი | ||
| 700 | 1 |
_930175 _aLewis, Robert C., _d1930- _eავტორი |
|
| 700 | 1 |
_930176 _aYesawich, Peter Charles, _d1950- _eავტორი |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2udc _cBK |
||
| 999 |
_c13077 _d13077 |
||