000			02348nam a22003737a 4500
001			16208625
003			Ge_NSL
005			20150315092619.0
008			100429s2010 gb a b 001 0 eng
010			_a 2010014286
020			_a9780273732792 (pbk.)
040			_aDLC _cDLC _dDLC
041			_aeng
050	0	0	_aHD62.5 _b.M85 2010
080			_a005.53
082	0	0	_a658.02/2 _222
100	1		_aMullins, John W. _q(John Walker) _935620
245	1	4	_aThe new business road test : _bwhat entrepreneurs and executives should do before writing a business plan / _cJohn W. Mullins.
250			_a3rd ed.
260			_aHarlow, England ; _aNew York : _bFinancial Times Prentice Hall, _c2010.
300			_axviii, 315 p. _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aRoad test your new business idea -- My opportunity : why will or won't this work? -- Will the fish bite? -- Is this a good market? -- Is this a good industry? -- How long will your advantage last? -- What drives your entrepreneurial dream? -- Can you and your team execute? -- Your connections matter: which matter most? -- Putting the seven domains to work to develop your opportunity -- What to do before you write your business plan -- Toolkits for your road test -- How to learn what you don't know you don't know -- Market analysis worksheet -- Industry analysis checklist -- Determining the viability of your business model -- Do-it-yourself marketing research for your new business road test -- Evidence-based forecasting -- Getting help with your road test.
650		0	_aNew business enterprises _xPlanning. _935621
650		0	_aMarketing research.
653			_aბიზნესის დაგეგმვა
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2udc _cBK
952			_p2015-0800 _40 _00 _bCPL _10 _o005.53 _d2015-01-29 _t2E61001 _70 _cGEN _2udc _yBK _aCPL
952			_p2015-0802 _40 _00 _bCPL _10 _o005.53 _d2015-01-29 _t2E61002 _70 _cGEN _2udc _yBK _aCPL
952			_p2015-0803 _40 _00 _bCPL _10 _o005.53 _d2015-01-29 _t2E61003 _70 _cGEN _2udc _yBK _aCPL
952			_p2015-0805 _40 _00 _bCPL _10 _o005.53 _d2015-01-29 _t2E61005 _70 _cGEN _2udc _yBK _aCPL
999			_c17343 _d17343