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| 008 | 080124s2008 us a 000 0 eng | ||
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| 035 | _a(OCoLC)191697384 | ||
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| 041 | _aeng | ||
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_aHF5415 _b.K6314 2008 |
| 080 | _a658.8 | ||
| 245 | 0 | 0 |
_aPrinciples of marketing / _cPhilip Kotler ... [et al.]. |
| 250 | _a5th European ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2008. |
||
| 300 |
_axxxv, 1020 p. : _bill. (chiefly col.) ; _c28 cm. |
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| 500 | _aEdition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed., c2008. | ||
| 650 | 0 |
_aMarketing _98 |
|
| 700 | 1 |
_99 _aKotler, Philip, _cProfessor of International Marketing, _d1931- |
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