| 000 | 02424nam a22003977a 4500 | ||
|---|---|---|---|
| 999 |
_c512608 _d512606 |
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| 001 | 19359312 | ||
| 003 | Ge_NSL | ||
| 005 | 20200128131720.0 | ||
| 008 | 161031s2016 us a b 001 0 eng | ||
| 010 | _a 2016045017 | ||
| 020 | _a9781292092492 | ||
| 040 |
_aDLC _beng _cDLC _erda |
||
| 041 | _aeng | ||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.K636 2017 |
| 080 | _a658.8 | ||
| 082 | 0 | 0 |
_a658.8 _223 |
| 100 | 1 |
_aKotler, Philip _9143206 |
|
| 245 | 1 | 0 |
_aPrinciples of marketing / _cPhilip Kotler, Gary Armstrong. |
| 250 | _a16e Edition. | ||
| 264 | 1 |
_aBoston, _c[2016]. |
|
| 300 |
_a738 p. : _bill. ; _c28 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes index. | ||
| 505 | 0 | _aPreface -- About the authors -- Acknowledgements -- Defining marketing and the marketing process -- Creating customer value and engagement -- Company and marketing strategy : partnering to build customer engagement, value and relationships -- Understanding the marketplace and consumers -- Analysing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and buyer behaviour -- Business markets and business buyer behaviour -- Designing a customer value-driven strategy and mix -- Customer-driven marketing strategy: creating value for target customers -- Products, services, and brands : building customer value -- New product development and product life-cycle strategies -- Understanding and capturing customer value -- Pricing strategies -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Engaging customers and communicating customer value integrated marketing communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct, online, social media and mobile marketing -- Extending markets -- Creating competitive advantage -- The global marketplace -- Social responsibility and ethics -- Appendix 1 -- Appendix 2. | |
| 650 | 0 |
_aMarketing. _9143207 |
|
| 653 | _aეკონომიკა | ||
| 653 | _aმარკეტინგი | ||
| 653 | _aმარკეტინგის პრინციპები | ||
| 700 | 1 |
_aArmstrong, Gary _q(Gary M.), _9143208 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2udc _cBK |
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