000			03310nam a22004218i 4500
001			CR9781139680820
003			UkCbUP
005			20200124160214.0
006			m|||||o||d||||||||
007			cr||||||||||||
008			140102s2015||||enk o ||1 0|eng|d
020			_a9781139680820 (ebook)
020			_z9781107072794 (hardback)
020			_z9781107421110 (paperback)
040			_aUkCbUP _beng _erda _cUkCbUP
050	0	0	_aHD30.255 _b.M344 2015
082	0	4	_a338.927 _223
100	1		_aMarcus, Alfred A. _q(Alfred Allen), _d1950- _eauthor.
245	1	0	_aInnovations in sustainability : _bfuel and food / _cAlfred A. Marcus, University of Minnesota.
264		1	_aCambridge : _bCambridge University Press, _c2015.
300			_a1 online resource (xvii, 363 pages) : _bdigital, PDF file(s).
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
490	1		_aOrganizations and the natural environment
500			_aTitle from publisher's bibliographic system (viewed on 08 Oct 2015).
505	0		_aIntroduction: the path to sustainability. I. Funding sustainable startups. Leaders of the pack: Khosla Ventures and KPCB -- Scaling up: Intel Capital and Google Ventures -- II. Business models. Follow the sun: First Solar and Suntech -- Making a revolution: Tesla and Better Place -- III. The macroenvironment and industry context. Ticket to ride: Toyota and General Motors -- Blowing in the wind: Vestas and General Electric -- IV. Finding customers. Carrying that weight: General Mills and Kellogg's -- Bridge over troubled waters: Pepsi and Coca-Cola -- V. Competition between mission and non-mission based business. Consensus capitalism: Whole Foods and Walmart -- Sustainability's next frontier: DuPont and Monsanto -- Concluding observations: the journey continues.
520			_aTo what extent can competition between companies encourage innovations in sustainability that have the potential to solve some of the world's major challenges? Using a series of case studies, this book pits closely related competitors against each other to examine the progress in and obstacles to the evolution of sustainable innovations in energy efficiency, solar power, electric vehicles and hybrids, wind energy, healthy eating, and agricultural productivity. It delves into the efforts of Tesla Motors to bring about a revolution in personal transportation, and the challenges Toyota and General Motors (GM) confront in commercializing hybrids. It explores the movement to healthy food by cereal companies General Mills and Kellogg's, and depicts the battles between Whole Foods and Walmart for the world's palate. By examining the experiences that particular businesses have had with sustainable innovation, this insightful book reflects upon lessons learned and encourages readers to think carefully about the challenges that lie ahead.
650		0	_aIndustrial management _xEnvironmental aspects.
650		0	_aTechnological innovations.
650		0	_aGreen products.
650		0	_aSustainable development.
650		0	_aStrategic planning.
650		0	_aCompetition.
776	0	8	_iPrint version: _z9781107072794
830		0	_aOrganizations and the natural environment.
856	4	0	_uhttps://doi.org/10.1017/CBO9781139680820
999			_c516117 _d516115