| 000 | 02501nam a22003618i 4500 | ||
|---|---|---|---|
| 001 | CR9780511541209 | ||
| 003 | UkCbUP | ||
| 005 | 20200124160246.0 | ||
| 006 | m|||||o||d|||||||| | ||
| 007 | cr|||||||||||| | ||
| 008 | 090501s2006||||enk o ||1 0|eng|d | ||
| 020 | _a9780511541209 (ebook) | ||
| 020 | _z9780521851060 (hardback) | ||
| 020 | _z9781107407466 (paperback) | ||
| 040 |
_aUkCbUP _beng _erda _cUkCbUP |
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| 050 | 0 | 0 |
_aK1401 _b.F73 2006 |
| 082 | 0 | 4 |
_a346.048 _222 |
| 100 | 1 |
_aFrank, Steven J., _eauthor. |
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| 245 | 1 | 0 |
_aIntellectual property for managers and investors : _ba guide to evaluating, protecting, and exploiting IP / _cSteven J. Frank. |
| 246 | 3 | _aIntellectual Property for Managers & Investors | |
| 264 | 1 |
_aCambridge : _bCambridge University Press, _c2006. |
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| 300 |
_a1 online resource (xii, 170 pages) : _bdigital, PDF file(s). |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 500 | _aTitle from publisher's bibliographic system (viewed on 05 Oct 2015). | ||
| 505 | 0 | _a1. Sketching the IP landscape -- 2. Making the strategic choice -- 3. Building an IP strategy -- 4. Implementation -- 5. Surviving IP disputes -- 6. Giving diligence its due -- 7. Licensing and related transactions. | |
| 520 | _aThis book was first published in 2006. Technologists have the ideas. Lawyers know the rules. But for business managers and investors, rules and ideas don't readily combine into a strategic vision. No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in the marketplace requires an in-depth understanding of IP - its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this arcane, unfamiliar world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value. With its results-oriented perspective and international focus, Intellectual Property for Managers and Investors is essential for those with decision making-responsibility at the interface where business and innovation meet. | ||
| 650 | 0 | _aIntellectual property. | |
| 650 | 0 | _aIndustrial property. | |
| 776 | 0 | 8 |
_iPrint version: _z9780521851060 |
| 856 | 4 | 0 | _uhttps://doi.org/10.1017/CBO9780511541209 |
| 999 |
_c518966 _d518964 |
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