000			04072nam a22003498i 4500
001			CR9780511803918
003			UkCbUP
005			20200124160249.0
006			m|||||o||d||||||||
007			cr||||||||||||
008			101021s2010||||enk o ||1 0|eng|d
020			_a9780511803918 (ebook)
020			_z9780521113830 (hardback)
020			_z9780521131728 (paperback)
040			_aUkCbUP _beng _erda _cUkCbUP
050	0	0	_aQ223 _b.R87 2010
082	0	0	_a501/.4 _222
100	1		_aRussell, Nicholas J., _eauthor.
245	1	0	_aCommunicating science : _bprofessional, popular, literary / _cNicholas Russell.
264		1	_aCambridge : _bCambridge University Press, _c2010.
300			_a1 online resource (xxiv, 324 pages) : _bdigital, PDF file(s).
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
500			_aTitle from publisher's bibliographic system (viewed on 05 Oct 2015).
505	0		_aIntroduction: What this book is about and why you might want to read it -- Prologue: Three orphans share a common paternity : professional science communication, popular journalism and literary fiction are not as separate as they seem -- Spreading the word : problems with publishing professional science -- Walk like an Egyptian : the alien feeling of professional science writing -- The future's bright? : professional science communication in the age of the internet -- Counting the horse's teeth : professional standards in science's barter economy -- Separating the wheat from the chaff : peer review on trial -- The public understanding of science (PUS) movement and its problems -- Public engagement with science and technology (PEST) : good principle, difficult practice -- Citizen scientists? : democratic input into science policy -- Teaching and learning science in school : implications for popular science communication -- What every scientist should know about mass media -- What every scientist should know about journalists -- The influence of new media -- How the media represent science -- How should science journalists behave? -- A terrible storm in Wittenberg : natural knowledge through sorcery and evil -- A terrible storm in the Mediterranean : controlling nature with white magic and religion -- Thieving magpies : the subtle art of false projecting -- Foolish virtuosi : natural philosophy emerges as a distinct discipline but many cannot take it seriously -- Is scientific knowledge 'true' or should it just be 'truthfully' deployed? -- Science and the Gothic : the three big nineteenth century monster stories -- Science fiction : serious literature or low grade entertainment? -- Science in British literary fiction -- Science on stage : the politics and ethics of science in cultural and educational contexts.
520			_aGovernments and scientific establishments have been encouraging the development of professional and popular science communication. This book critically examines the origin of this drive to improve communication, and discusses why simply improving scientists' communication skills and understanding of their audiences may not be enough. Written in an engaging style, and avoiding specialist jargon, this book provides an insight into science's place in society by looking at science communication in three contexts: the professional patterns of communication among scientists, popular communication to the public, and science in literature and drama. This three-part framework shows how historical and cultural factors operate in today's complex communication landscape, and should be actively considered when designing and evaluating science communication. Ideal for students and practitioners in science, engineering and medicine, this book provides a better understanding of the culture, sociology and mechanics of professional and popular communication.
650		0	_aCommunication in science.
650		0	_aScience _xSocial aspects.
776	0	8	_iPrint version: _z9780521113830
856	4	0	_uhttps://doi.org/10.1017/CBO9780511803918
999			_c519305 _d519303