000			02134nam a22003378i 4500
001			CR9780511541230
003			UkCbUP
005			20200124160255.0
006			m|||||o||d||||||||
007			cr||||||||||||
008			090501s2005||||enk o ||1 0|eng|d
020			_a9780511541230 (ebook)
020			_z9780521842754 (hardback)
020			_z9780521066013 (paperback)
040			_aUkCbUP _beng _erda _cUkCbUP
050	0	0	_aHF5415.153 _b.R33 2005
082	0	0	_a658.5/75 _222
100	1		_aRainey, David L., _d1946- _eauthor.
245	1	0	_aProduct innovation : _bleading change through integrated product development / _cDavid L. Rainey.
264		1	_aCambridge : _bCambridge University Press, _c2005.
300			_a1 online resource (xiv, 625 pages) : _bdigital, PDF file(s).
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
500			_aTitle from publisher's bibliographic system (viewed on 05 Oct 2015).
520			_aIncreasing pressures to produce new products faster and cheaper are resulting in huge efforts to streamline and restructure the traditional new product development (NPD) process. The purpose of the book is to describe, assess and apply the latest constructs, methods, techniques and processes to enable managers, professionals, and practitioners to be more effective in designing, developing and commercializing new products and services. It provides guidance and support in formulating and executing NPD programs for business practitioners and MBA students. The book is written from an Integrated Product Development (IPD) perspective, linking all aspects of marketing, costing and manufacturing into the development process even before the first prototype is built. It covers the advanced tools necessary to achieve this such as virtual prototyping and fully integrated business systems, and explains the changes needed to organizational structure and thinking.
650		0	_aNew products.
650		0	_aProduct management.
776	0	8	_iPrint version: _z9780521842754
856	4	0	_uhttps://doi.org/10.1017/CBO9780511541230
999			_c519818 _d519816