000			02216nam a22003498i 4500
001			CR9780511674464
003			UkCbUP
005			20200124160256.0
006			m|||||o||d||||||||
007			cr||||||||||||
008			100126s2002||||enk o ||1 0|eng|d
020			_a9780511674464 (ebook)
020			_z9780521800891 (hardback)
020			_z9780521002493 (paperback)
040			_aUkCbUP _beng _erda _cUkCbUP
050	0	0	_aHF5415.15 _b.G598 2002
082	0	0	_a658.5/7 _221
100	1		_aGoldenberg, Jacob, _d1962- _eauthor.
245	1	0	_aCreativity in product innovation / _cJacob Goldenberg and David Mazursky.
264		1	_aCambridge : _bCambridge University Press, _c2002.
300			_a1 online resource (xiii, 224 pages) : _bdigital, PDF file(s).
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
500			_aTitle from publisher's bibliographic system (viewed on 05 Oct 2015).
520			_aCreativity in Product Innovation describes a remarkable technique for improving the creativity process in product design. Certain 'regularities' in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognised as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change. It has been successfully implemented through workshops in international companies including Philips Consumer Electronics, Ford Motor Co., Ogilvy & Mather Worldwide, Kodak, Coca-Cola and many others.
650		0	_aProduct management.
650		0	_aMarketing _xManagement.
700	1		_aMazursky, David, _d1954-, _eauthor.
776	0	8	_iPrint version: _z9780521800891
856	4	0	_uhttps://doi.org/10.1017/CBO9780511674464
999			_c519959 _d519957