000 02361nam a22003738i 4500
001 CR9780511973369
003 UkCbUP
005 20200124160306.0
006 m|||||o||d||||||||
007 cr||||||||||||
008 101011s2011||||enk o ||1 0|eng|d
020 _a9780511973369 (ebook)
020 _z9780521197274 (hardback)
040 _aUkCbUP
_beng
_erda
_cUkCbUP
050 0 0 _aHM742
_b.Z46 2011
082 0 0 _a302.30285/675
_222
100 1 _aZhao, H. Vicky,
_d1976-
_eauthor.
245 1 0 _aBehavior dynamics in media-sharing social networks /
_cH. Vicky Zhao, W. Sabrina Lin, K. J. Ray Liu.
264 1 _aCambridge :
_bCambridge University Press,
_c2011.
300 _a1 online resource (xii, 337 pages) :
_bdigital, PDF file(s).
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
500 _aTitle from publisher's bibliographic system (viewed on 05 Oct 2015).
520 _aIn large-scale media-sharing social networks, where millions of users create, share, link and reuse media content, there are clear challenges in protecting content security and intellectual property, and in designing scalable and reliable networks capable of handling high levels of traffic. This comprehensive resource demonstrates how game theory can be used to model user dynamics and optimize design of media-sharing networks. It reviews the fundamental methodologies used to model and analyze human behavior, using examples from real-world multimedia social networks. With a thorough investigation of the impact of human factors on multimedia system design, this accessible book shows how an understanding of human behavior can be used to improve system performance. Bringing together mathematical tools and engineering concepts with ideas from sociology and human behavior analysis, this one-stop guide will enable researchers to explore this emerging field further and ultimately design media-sharing systems with more efficient, secure and personalized services.
650 0 _aSocial networks.
650 0 _aConsumer behavior.
650 0 _aHuman behavior.
650 0 _aGame theory.
700 1 _aLin, W. Sabrina,
_d1981-
_eauthor.
700 1 _aLiu, K. J. Ray,
_d1961-
_eauthor.
776 0 8 _iPrint version:
_z9780521197274
856 4 0 _uhttps://doi.org/10.1017/CBO9780511973369
999 _c520713
_d520711