| 000 | 02498nam a22003618i 4500 | ||
|---|---|---|---|
| 001 | CR9780511547072 | ||
| 003 | UkCbUP | ||
| 005 | 20200124160323.0 | ||
| 006 | m|||||o||d|||||||| | ||
| 007 | cr|||||||||||| | ||
| 008 | 090508s2003||||enk o ||1 0|eng|d | ||
| 020 | _a9780511547072 (ebook) | ||
| 020 | _z9780521816700 (paperback) | ||
| 040 |
_aUkCbUP _beng _erda _cUkCbUP |
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| 050 | 0 | 0 |
_aHF5415.5 _b.T66 2003 |
| 082 | 0 | 0 |
_a658.8/4 _221 |
| 100 | 1 |
_aTomsen, Mai-lan, _eauthor. |
|
| 245 | 1 | 0 |
_aReaching the interactive customer : _bintegrated services for the digital world / _cMai-lan Tomsen, Ron Faith. |
| 264 | 1 |
_aCambridge : _bCambridge University Press, _c2003. |
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| 300 |
_a1 online resource (166 pages) : _bdigital, PDF file(s). |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 500 | _aTitle from publisher's bibliographic system (viewed on 05 Oct 2015). | ||
| 505 | 0 | _a1. Permeation of the Information Age -- 2. Interactive Devices -- 3. Interactive Audio -- 4. Visual Evolution -- 5. Monitoring through Devices -- 6. Balancing Act -- 7. Targeting the Interactive Consumer. | |
| 520 | _aThrough either direct exposure or media coverage of the online world, consumers have built certain expectations around interactivity. Activities like email, chat, and web browsing reinforce popular understanding how people use electronic devices to 'talk', 'find' and 'see' what's happening in the world around them. Reaching The Interactive Customer describes how these consumer expectations of interactivity impact and shape the new generations of 'connected' personal electronics. Reaching the Interactive Customer provides critical information for business professionals who want to understand a 'connected world', linking businesses, customers, and service providers. It describes how the audience for interactive services has evolved and what that audience is looking for in consumer devices. This book also appeals to anyone who works on or is interested in Web-based technology because it paints a clear picture of how interactivity is evolving from the Internet to the next generation of interactivity with phones and televisions. | ||
| 650 | 0 |
_aCustomer services _xCommunication systems. |
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| 650 | 0 | _aInteractive computer systems. | |
| 650 | 0 | _aInternet marketing. | |
| 700 | 1 |
_aFaith, Ron, _eauthor. |
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| 776 | 0 | 8 |
_iPrint version: _z9780521816700 |
| 856 | 4 | 0 | _uhttps://doi.org/10.1017/CBO9780511547072 |
| 999 |
_c522020 _d522018 |
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