| 000 | 03267nam a22005535i 4500 | ||
|---|---|---|---|
| 001 | 9783110841015 | ||
| 003 | DE-B1597 | ||
| 005 | 20200803184543.0 | ||
| 006 | m|||||o||d|||||||| | ||
| 007 | cr || |||||||| | ||
| 008 | 191022s2019 gw fo d z ger d | ||
| 020 | _a9783110841015 | ||
| 024 | 7 |
_a10.1515/9783110841015 _2doi |
|
| 035 | _a(DE-B1597)52556 | ||
| 035 | _a(OCoLC)1110709734 | ||
| 040 |
_aDE-B1597 _beng _cDE-B1597 _erda |
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| 041 | 0 | _ager | |
| 044 |
_agw _cDE |
||
| 072 | 7 |
_aBUS000000 _2bisacsh |
|
| 100 | 1 |
_aCristofolini, Peter M., _eauthor. |
|
| 245 | 1 | 0 |
_aVerkaufsförderung : _bStrategie und Taktik / _cGerhard Thies, Peter M. Cristofolini. |
| 250 | _aReprint 2019 | ||
| 264 | 1 |
_aBerlin ; _aBoston : _bDe Gruyter, _c[2019] |
|
| 264 | 4 | _c©1978 | |
| 300 | _a1 online resource (264 p.) | ||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 347 |
_atext file _bPDF _2rda |
||
| 490 | 0 |
_aMarketing-Management ; _v7 |
|
| 505 | 0 | 0 |
_tFrontmatter -- _tGeleitwort -- _tVorwort -- _tInhalt -- _tVerzeichnis der Abbildungen und Tabellen -- _tAbkürzungsverzeichnis -- _t1. Verkaufsförderung im Kreuzfeuer -- _t2. Verkaufsförderung im Marketing-Mix -- _t3. Maßnahmen der Verkaufsförderung -- _t4. Planung der Verkaufsförderung -- _t5. Fallbeispiel - Verkaufsförderung für Dugena -- _t6. Resümee und Prognose -- _tLiteraturverzeichnis -- _tSachregister |
| 506 | 0 |
_aOpen Access _uhttps://purl.org/coar/access_right/c_abf2 _funrestricted online access _2star |
|
| 520 | _aTo celebrate the 270th anniversary of the De Gruyter publishing house, the company is providing permanent open access to 270 selected treasures from the De Gruyter Book Archive. Titles will be made available to anyone, anywhere at any time that might be interested. The DGBA project seeks to digitize the entire backlist of titles published since 1749 to ensure that future generations have digital access to the high-quality primary sources that De Gruyter has published over the centuries. | ||
| 538 | _aMode of access: Internet via World Wide Web. | ||
| 540 |
_aThis eBook is made available Open Access under a CC BY-NC-ND 4.0 license: _uhttps://creativecommons.org/licenses/by-nc-nd/4.0 _uhttps://www.degruyter.com/dg/page/open-access-policy |
||
| 546 | _aIn German. | ||
| 588 | 0 | _aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 22. Okt 2019) | |
| 650 | 7 |
_aBUSINESS & ECONOMICS / General. _2bisacsh |
|
| 700 | 1 |
_aThies, Gerhard, _eauthor. |
|
| 773 | 0 | 8 |
_iTitle is part of eBook package: _dDe Gruyter _tDGBA Business and Economics <1990 _z9783110635713 _oZDB-23-GBE |
| 773 | 0 | 8 |
_iTitle is part of the DGBA project: _dDe Gruyter _tDe Gruyter Book Archive - 270 open access treasures |
| 776 | 0 |
_cprint _z9783110074116 |
|
| 856 | 4 | 0 |
_uhttps://doi.org/10.1515/9783110841015 _zDe Grutyter Book Archive. 270 treasures from the De Gruyter Book Archive made open access. _zOpen Access |
| 856 | 4 | 2 |
_3Cover _uhttps://www.degruyter.com/cover/covers/9783110841015.jpg |
| 912 | _aDGBA - 270 treasures from the De Gruyter Book Archive made open access | ||
| 912 | _aGBV-deGruyter-alles | ||
| 912 |
_aZDB-23-GBE _b1990 |
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| 912 | _aZDB-23-GOA | ||
| 999 |
_c535622 _d535620 |
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