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001			9789048538676
003			DE-B1597
005			20200803184628.0
006			m|||||o||d||||||||
007			cr || ||||||||
008			200406t20192019ne fo d z eng d
020			_a9789048538676
024	7		_a10.1515/9789048538676 _2doi
035			_a(DE-B1597)536700
035			_a(OCoLC)1114970721
040			_aDE-B1597 _beng _cDE-B1597 _erda
041	0		_aeng
044			_ane _cNL
050		4	_aHF6146.D54 _bH47 2019
072		7	_aNON000000 _2bisacsh
100	1		_ade la Hera, Teresa, _eauthor. _4aut _4http://id.loc.gov/vocabulary/relators/aut
245	1	0	_aDigital Gaming and the Advertising Landscape / _cTeresa de la Hera.
264		1	_aAmsterdam : _bAmsterdam University Press, _c[2019]
264		4	_c©2019
300			_a1 online resource (208 p.)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
490	0		_aGames and Play
505	0	0	_tFrontmatter -- _tContents -- _tAcknowledgments -- _tPreface -- _t1. Digital Games and the Advertising Landscape: An Introduction -- _t2. Advergames: A Definition -- _t3. Advergames: History -- _t4. Advergames: Effectiveness -- _t5. The Procedural School: A Critical Analysis -- _t6. Persuasion through Digital Games: A Theoretical Model -- _t7. Persuasive Strategies for Advergames -- _t8. A Case Study: Tem de Tank -- _tConclusions -- _tAbout the Author -- _tIndex
506	0		_aOpen Access _uhttps://purl.org/coar/access_right/c_abf2 _funrestricted online access _2star
520			_aThe evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited. Digital Gaming and the Advertising Landscape explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games. It does so by forging new links within the area of game studies where the emphasis of this book clearly lies, while also taking up new subjects such as design theories and their relation to games as well as how this relationship may be used in a practical context.
538			_aMode of access: Internet via World Wide Web.
540			_aThis eBook is made available Open Access under a CC BY-NC-ND 4.0 license: _uhttps://creativecommons.org/licenses/by-nc-nd/4.0https://www.aup.nl/en/publish/open-access
546			_aIn English.
588	0		_aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 06. Apr 2020)
650		0	_aAdvertising _xComputer games.
650		0	_aAdvertising.
650		0	_aComputer games.
650		0	_aVideo games.
650		7	_aNON-CLASSIFIABLE. _2bisacsh
773	0	8	_iTitle is part of eBook package: _dDe Gruyter _tAUP eBook Package 2019 _z9783110661521
773	0	8	_iTitle is part of eBook package: _dDe Gruyter _tEBOOK PACKAGE COMPLETE 2019 English _z9783110610765
773	0	8	_iTitle is part of eBook package: _dDe Gruyter _tEBOOK PACKAGE COMPLETE 2019 _z9783110664232 _oZDB-23-DGG
773	0	8	_iTitle is part of eBook package: _dDe Gruyter _tEBOOK PACKAGE Engineering, Computer Sciences 2019 English _z9783110610154
773	0	8	_iTitle is part of eBook package: _dDe Gruyter _tEBOOK PACKAGE Engineering, Computer Sciences 2019 _z9783110606096 _oZDB-23-DEI
856	4	0	_uhttps://doi.org/10.1515/9789048538676 _zOpen Access
856	4	2	_3Cover _uhttps://www.degruyter.com/cover/covers/9789048538676.jpg
912			_a978-3-11-061015-4 EBOOK PACKAGE Engineering, Computer Sciences 2019 English _b2019
912			_a978-3-11-061076-5 EBOOK PACKAGE COMPLETE 2019 English _b2019
912			_a978-3-11-066152-1 AUP eBook Package 2019 _b2019
912			_aGBV-deGruyter-alles
912			_aZDB-23-DEI _b2019
912			_aZDB-23-DGG _b2019
912			_aZDB-23-GOA
999			_c537336 _d537334