000			02452nam a22004817a 4500
001			19625843
003			Ge_NSL
005			20220920084959.0
008			220913t20192017gb ||||| |||| 00| 0 eng d
010			_a 2017941907
020			_a9781786432681
020			_a1786432684
020			_z9781786432698
035			_a(OCoLC)ocn989708415
040			_aYDX _beng _cYDX _erda _dGZU _dNGU _dOCLCF _dFIE _dGSU _dDLC
041			_aeng
042			_alccopycat
050	0	0	_aHF5415.2 _b.E75 2017
080			_a339.138
100	1		_aErickson, G. Scott _9244309
245	1	0	_aNew methods of market research and analysis / _cG. Scott Erickson.
264		1	_aCheltenham, UK ; _aNorthampton, MA : _bEdward Elgar Publishing, _c[2017]
264		4	_c©2017
300			_axi, 198 p. : _bcol. ill. ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0	0	_g1. _tBig data and marketing analytics -- _g2. _tExploratory research design -- _g3. _tDescriptive research design -- _g4. _tCasual research design -- _g5. _tOther topics in research and analytics -- _g6. _tAnalytics 1: big data -- _g7. _tAnalytics 2: marketing and analytics.
520			_aNew Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring key performance indicators, trends toward more research using observation or observation and communication together, new technologies such as mobile, apps, geo-locators, and ot.
650		0	_aMarketing research. _9244310
650		7	_aMarketing research. _2fast _9244310
653			_aეკონომიკა
653			_aვაჭრობა
653			_aვაჭრობის ზოგადი საკითხები.
653			_aბაზარი
653			_aმარკეტინგი
653			_aბაზრის ანალიზი
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2udc _cBK
999			_c614084 _d614082