Marketing research :
Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra, David Birks. - 2nd European ed. - Pearson Education, 2003. - xxi, 786 p. : fig., tab.
Includes indexes.
0273657445
2002042467
Marketing research.
Marketing research--Methodology.
მარკეტინგი კვლევა
HF5415.2 / .M29 2003b
658.8/3
653.8
Marketing research : an applied orientation / Naresh K. Malhotra, David Birks. - 2nd European ed. - Pearson Education, 2003. - xxi, 786 p. : fig., tab.
Includes indexes.
0273657445
2002042467
Marketing research.
Marketing research--Methodology.
მარკეტინგი კვლევა
HF5415.2 / .M29 2003b
658.8/3
653.8