Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation /
Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation /
Trine Kolderup Flaten.
- Berlin ; Boston : K. G. Saur, [2008] ©2006
- 1 online resource
- IFLA Publications ; 120/121 .
Frontmatter -- Contents -- Preface -- Program -- Taking A Measured Approach to Library Management: Performance Evidence Applications and Culture -- Statistics and Strategy: Statistics and Performance Measurement as a Social Process -- Comparing libraries: from official statistics to effective strategies -- Cyberspace and market place: library messages beyond the border -- Quality Standards: Public libraries on the island of Montreal -- "Using Customer Data for Improved Strategic Marketing Planning and Decisionmaking" -- Library statistics without Fear -- Statistics To Plan: Statistical Development in a Regional System of Public Libraries (Valencian Community - Spain) -- Development of Estonian public libraries during the last decade. (1994-2004) -- Audit for libraries... which one? -- Coordination of higher educational institutions and professional library associations - the key to training quality rise of librarians of XXI century -- La bibliothèque municipale face aux fluctuations financières : l'impensé managérial dans les bibliothèques municipales des villes moyennes -- Evaluation of libraries: Experiences from applying a method for non-market valuation developed in economics -- Customers Value Research -- Management and marketing in the Library and Documentation Centre of Artium Basque Centre-Museum of Contemporary Art -- Marketing to Diverse Populations -- Getting help and doing research: what do patrons want? An exploratory study comparing desk users with virtual reference users. -- Marketing library services. A case study at University of Illinois at Urbana - Champaign USA -- The Library as a part of cultural behavior. Summary of a large scale survey to identify user trends and reading behavior in Flanders libraries -- Evaluating library services - best practice initiatives in Australian university libraries -- The public library's attractiveness : A quantitative study -- The use of Electronic Information Services and information literacy: a Glasgow Caledonian University study -- Statistical indicators on reading and literacy for the "Information Society" versus the ITU's "technicist" indices -- Parameters and indicators for providers of electronic publications evaluation -- Promoting Library Services, Designing Marketing Strategies, Evaluating our Past and our Present, Feeling more Optimistic about our Libraries Future -- A new model for public library and information services evaluation: an integrated approach - SIADAP+B -- Developing a culture of evidence based practice within the library and information profession: the impact of library science education. A teaching and learning model from the Queensland University of Technology -- Measuring and Mapping the Invisible: Alternative procedures to understand users' approaches to information in a university library -- Libraries Building Communities: the vital contribution of Victoria's public libraries - A report on a major research project of the Library Board of Victoria and the Victorian public library network
Open Access https://purl.org/coar/access_right/c_abf2
Mode of access: Internet via World Wide Web.
This eBook is made available Open Access. Unless otherwise specified individually in the content, the work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives (CC BY-NC-ND) license:
In English.
9783598440229
10.1515/9783598440229 doi
Advertising--Information services--Congresses.
Bibliography. Library science. Information resources--Marketing--Congresses.
Libraries--Public relations--Congresses.
Public relations--Information services--Congresses.
LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General.
Z716.3.M36 2006 / .M36 2006eb
025.107
Frontmatter -- Contents -- Preface -- Program -- Taking A Measured Approach to Library Management: Performance Evidence Applications and Culture -- Statistics and Strategy: Statistics and Performance Measurement as a Social Process -- Comparing libraries: from official statistics to effective strategies -- Cyberspace and market place: library messages beyond the border -- Quality Standards: Public libraries on the island of Montreal -- "Using Customer Data for Improved Strategic Marketing Planning and Decisionmaking" -- Library statistics without Fear -- Statistics To Plan: Statistical Development in a Regional System of Public Libraries (Valencian Community - Spain) -- Development of Estonian public libraries during the last decade. (1994-2004) -- Audit for libraries... which one? -- Coordination of higher educational institutions and professional library associations - the key to training quality rise of librarians of XXI century -- La bibliothèque municipale face aux fluctuations financières : l'impensé managérial dans les bibliothèques municipales des villes moyennes -- Evaluation of libraries: Experiences from applying a method for non-market valuation developed in economics -- Customers Value Research -- Management and marketing in the Library and Documentation Centre of Artium Basque Centre-Museum of Contemporary Art -- Marketing to Diverse Populations -- Getting help and doing research: what do patrons want? An exploratory study comparing desk users with virtual reference users. -- Marketing library services. A case study at University of Illinois at Urbana - Champaign USA -- The Library as a part of cultural behavior. Summary of a large scale survey to identify user trends and reading behavior in Flanders libraries -- Evaluating library services - best practice initiatives in Australian university libraries -- The public library's attractiveness : A quantitative study -- The use of Electronic Information Services and information literacy: a Glasgow Caledonian University study -- Statistical indicators on reading and literacy for the "Information Society" versus the ITU's "technicist" indices -- Parameters and indicators for providers of electronic publications evaluation -- Promoting Library Services, Designing Marketing Strategies, Evaluating our Past and our Present, Feeling more Optimistic about our Libraries Future -- A new model for public library and information services evaluation: an integrated approach - SIADAP+B -- Developing a culture of evidence based practice within the library and information profession: the impact of library science education. A teaching and learning model from the Queensland University of Technology -- Measuring and Mapping the Invisible: Alternative procedures to understand users' approaches to information in a university library -- Libraries Building Communities: the vital contribution of Victoria's public libraries - A report on a major research project of the Library Board of Victoria and the Victorian public library network
Open Access https://purl.org/coar/access_right/c_abf2
Mode of access: Internet via World Wide Web.
This eBook is made available Open Access. Unless otherwise specified individually in the content, the work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives (CC BY-NC-ND) license:
In English.
9783598440229
10.1515/9783598440229 doi
Advertising--Information services--Congresses.
Bibliography. Library science. Information resources--Marketing--Congresses.
Libraries--Public relations--Congresses.
Public relations--Information services--Congresses.
LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General.
Z716.3.M36 2006 / .M36 2006eb
025.107