Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage / Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich.

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Material type: Text

TextLanguage: English Publication details: Upper Saddle River, N.J. : Pearson, c2007.Edition: 4th edDescription: xxv, 661 p. : col. ill., maps ; 28 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
წიგნი	ეროვნული სამეცნიერო ბიბლიოთეკა 1 დარბაზი 4. 1 კორპ.	379.85:658.8 S65 (Browse shelf(Opens below))	3E23272	Available		2014-1599

Lewis's name appears first on the earlier edition.

Rev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000.

Includes bibliographical references and indexes.

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