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On deaf Ears [electronic resource] : the limits of the bully pulpit / George C. Edwards.

By: Edwards, George C.
Material type: TextTextPublisher: New Haven : Yale University Press, c2003Description: 1 online resource (xii, 303 p.) : ill.ISBN: 9780300133622 (electronic bk.); 0300133626 (electronic bk.); 9780300100099 (cloth : alk. paper); 0300100094 (cloth : alk. paper).Subject(s): Communication in politics -- United States | Rhetoric -- Political aspects -- United States -- History -- 20th century | Presidents -- United States -- Public opinion | Public opinion -- United States | POLITICAL SCIENCE -- Government -- National | Politieke communicatie | Presidenten | Publieke opinie | Opinieonderzoek | აშშ ისტორია მე-20 საუკუნეში აშშ პრეზიდენტები პოლიტიკური მეცნიერებაGenre/Form: Electronic books. | Electronic booksAdditional physical formats: Print version:: On deaf Ears.DDC classification: 320.973/01/4 LOC classification: JA85.2.U6 | E38 2003ebOnline resources: EBSCOhost
Contents:
The permanent campaign : why does the president go public? -- Presidential persuasion : does the public respond? pt. I -- Presidential persuasion : does the public respond? pt. II. Ronald Reagan -- Charisma and personality : does the messenger matter? -- The politics of veneration : do the people defer? -- Disseminating the message : can the president focus the public's attention? -- Framing the message : can the president structure choice? -- Receiving the message : is anyone listening? -- Accepting the message : can the president overcome predispositions? -- Going public in perspective : what should the president do?
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ელ.რესურსი ელ.რესურსი ეროვნული სამეცნიერო ბიბლიოთეკა 1
342.51(73)+94(73) (Browse shelf) Available

Includes bibliographical references (p. 255-293) and index.

The permanent campaign : why does the president go public? -- Presidential persuasion : does the public respond? pt. I -- Presidential persuasion : does the public respond? pt. II. Ronald Reagan -- Charisma and personality : does the messenger matter? -- The politics of veneration : do the people defer? -- Disseminating the message : can the president focus the public's attention? -- Framing the message : can the president structure choice? -- Receiving the message : is anyone listening? -- Accepting the message : can the president overcome predispositions? -- Going public in perspective : what should the president do?

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