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Marketing for hospitality and tourism /

Kotler, Philip, Professor of International Marketing, 1931-

Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. - 4th ed. - Pearson Prentice-Hall, c2006. - xxi, 932 p : ill ; 26 cm.

"Pearson International edition." Accompanied by: Instructor's manual with case guide / David Grulich.

Includes bibliographical references.

ISBN: 0132017733 0131958674 (Instructor's manual)

Subjects--Topical Terms:
Hospitality industry--Marketing.
Tourism--Marketing.

Subjects--Index Terms: ტურიზმი მარკეტინგი

Universal Decimal Class. No.: 379.85:658.8

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Marketing for hospitality and tourism /