MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01411nam a22003737a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
015890898 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
Ge_NSL |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221109081242.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140508s2006 us ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0132017733 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0131958674 (Instructor's manual) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UkOxU |
| Language of cataloging |
eng |
| Transcribing agency |
UkOxU |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
ukscp |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
379.85:658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
9 |
| Personal name |
Kotler, Philip, |
| Titles and other words associated with a name |
Professor of International Marketing, |
| Dates associated with a name |
1931- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing for hospitality and tourism / |
| Statement of responsibility, etc |
Philip Kotler, John Bowen, James Makens. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc |
Pearson Prentice-Hall, |
| Date of publication, distribution, etc |
c2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 932 p : |
| Other physical details |
ill ; |
| Dimensions |
26 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Pearson International edition." |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Accompanied by: Instructor's manual with case guide / David Grulich. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Hospitality industry |
| General subdivision |
Marketing. |
| 9 (RLIN) |
29957 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Tourism |
| General subdivision |
Marketing. |
| 9 (RLIN) |
29958 |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
ტურიზმი |
| -- |
მარკეტინგი |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bowen, John |
| Fuller form of name |
(John T.), |
| Dates associated with a name |
1948- |
| Relator term |
author |
| 9 (RLIN) |
29959 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Makens, James C. |
| 9 (RLIN) |
29960 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Grulich, David. |
| Title of a work |
Instructor's manual with case guide [to accompany] Marketing for hospitality and tourism, 4th ed. |
| Relator term |
author |
| 9 (RLIN) |
29961 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Universal Decimal Classification |
| Item type |
წიგნი |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| e (OCLC) |
scp |