MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02452nam a22004817a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
19625843 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
Ge_NSL |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220920084959.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220913t20192017gb ||||| |||| 00| 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2017941907 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781786432681 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1786432684 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9781786432698 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn989708415 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
YDX |
| Language of cataloging |
eng |
| Transcribing agency |
YDX |
| Description conventions |
rda |
| Modifying agency |
GZU |
| -- |
NGU |
| -- |
OCLCF |
| -- |
FIE |
| -- |
GSU |
| -- |
DLC |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.2 |
| Item number |
.E75 2017 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
339.138 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Erickson, G. Scott |
| 9 (RLIN) |
244309 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
New methods of market research and analysis / |
| Statement of responsibility, etc |
G. Scott Erickson. |
| 264 #1 - Production, Publication, Distribution, Manufacture, and Copyright Notice (R) |
|---|
| Place of production, publication, distribution, manufacture (R) |
Cheltenham, UK ; |
| -- |
Northampton, MA : |
| Name of producer, publisher, distributor, manufacturer (R) |
Edward Elgar Publishing, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2017] |
| 264 #4 - Production, Publication, Distribution, Manufacture, and Copyright Notice (R) |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2017 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 198 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
24 cm |
| 336 ## - Content Type (R) |
|---|
| Content type term (R) |
text |
| Content type code (R) |
txt |
| Source (NR) |
rdacontent |
| 337 ## - Media Type (R) |
|---|
| Media type term (R) |
unmediated |
| Media type code (R) |
n |
| Source (NR) |
rdamedia |
| 338 ## - Carrier Type (R) |
|---|
| Carrier type term (R) |
volume |
| Carrier type code (R) |
nc |
| Source (NR) |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
1. |
| Title |
Big data and marketing analytics -- |
| Miscellaneous information |
2. |
| Title |
Exploratory research design -- |
| Miscellaneous information |
3. |
| Title |
Descriptive research design -- |
| Miscellaneous information |
4. |
| Title |
Casual research design -- |
| Miscellaneous information |
5. |
| Title |
Other topics in research and analytics -- |
| Miscellaneous information |
6. |
| Title |
Analytics 1: big data -- |
| Miscellaneous information |
7. |
| Title |
Analytics 2: marketing and analytics. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring key performance indicators, trends toward more research using observation or observation and communication together, new technologies such as mobile, apps, geo-locators, and ot. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |
| 9 (RLIN) |
244310 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |
| Source of heading or term |
fast |
| 9 (RLIN) |
244310 |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
ეკონომიკა |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
ვაჭრობა |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
ვაჭრობის ზოგადი საკითხები. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
ბაზარი |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
მარკეტინგი |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
ბაზრის ანალიზი |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
2 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Universal Decimal Classification |
| Item type |
წიგნი |