Strategic Social Media Management : theory and practice / [by] Karen E. Sutherland.
Material type:
TextLanguage: English Singapore : Springer Nature Singapore Palgrave Macmillan, 2024Description: xxv, 607 p. ill. (col.)ISBN: - 9789819994953
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Includes bibliographies and index.
Section 1 Social Media Strategy Development.- Chapter 1 Introduction.- Chapter 2. Social Media Strategy Development.- Chapter 3. Let's Start from the Beginning: Understanding Audiences.- Chapter 4. Managing Reputation, Risk, Issues and Crises.- Chapter 5. The Foundational Components of Strategy.- Chapter 6. Stop Selling, Start Helping.- Chapter 7. Social Media Monitoring Measurement Analysis and Big Data.- Chapter 8: Social Media Scheduling and Account Management Platforms.- Section 2 Strategic Content Curation.- Chapter 9. Strategic Content Curation.- Chapter 10. Ethical Content Curation.- Chapter 11. The Content Curation Process.- Chapter 12. Techniques to Present Curated Content to Engage with Audiences.- Chapter 13 · Strategic Content Creation.- Chapter 14. Writing for Social Media.- Chapter 15. Creating Compelling Images, Graphics, Memes, Filters and Infographics.- Chapter 16. Producing Videos that Pop.- Chapter 17.Conclusion: Social Media
the Only Constant Is Change.
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