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Essentials of services marketing / Jochen Wirtz, Christopher Lovelock. by
Edition: 3rd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Harlow, England : Pearson, 2018
Availability: Items available for loan: ეროვნული სამეცნიერო ბიბლიოთეკა 1 (1)Call number: 658.8.
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007
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Availability: Items available for loan: ეროვნული სამეცნიერო ბიბლიოთეკა 1 (1)Call number: 338.46:658.8 L94.
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Marketing challenges : cases & exercises / Christopher H. Lovelock, Charles B. Weinberg. by
Material type: Text Text; Format: print ; Literary form: Not fiction
New York : McGraw-Hill, 1993
Availability: Not available: ეროვნული სამეცნიერო ბიბლიოთეკა 1: Lost (1).
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Marketing for public and nonprofit managers / Christopher H. Lovelock, Charles B. Weinberg. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1984
Availability: Not available: ეროვნული სამეცნიერო ბიბლიოთეკა 1: Lost (1).
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